What can you share about negotiations? Is there a point where the writers strike affects things?
We have a great fall schedule planned, one way or the other. So I think we are continuing to have conversations. The market is active, and we are engaged with many of our partners already. Again, Disney tends to be at the front of the line. We own the scale and size of what we have, and sports and streaming are a priority for most marketers if you ask them across the board, and we have probably the largest footprint in both of those. I can’t think of anyone who has a larger sports footprint than we do and definitely not a streaming footprint. So I’m very excited about the opportunity of what that’s going to mean for us. No question. By the way, it is not the robust market of other years, but there’s definitely brands who want to get in and make sure that they have the right relationships and business terms in place to be able to work with them, and that’s what we’re working through right now.
Is there anything you’d do differently for next year, or things you want to continue?
We’ll have a postmortem in a couple of weeks. I want to bask in the glory of this week and in the light of this week that I thought came out so great. I was so happy with the team. They worked so hard. It takes 200 days to put this event together. People underestimate how much work it takes. And the last two weeks were really dynamic times given the strike and being thoughtful and making sure that the show looked beautiful, regardless of how much talent was in or out. And we had the right strategy and messaging that ultimately paid it off for marketers.
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