FCAS tracked 183 million antisemitic social media posts in 2023. That is a 330% increase from 2022, suggesting the increase in hate speech is not all related to Israel’s war with Hamas.
Despite the data, as many as 35% of Americans between ages 18 and 34 indicated they do not believe antisemitism is a growing issue in the U.S., according to a Harvard Harris poll conducted in Dec., 2023.
Viewers can expect an emotive ad
Super Bowl viewers can expect an emotional ad reminiscent of the creative it released last year.
One 2023 spot showed a Jewish mother, shielding her child from the hate speech written on the family’s vandalized garage door. The story concluded with a kind neighbor painting over the vandalism before the child returned home.
The foundation also launched the Blue Square, a symbol non-Jews can share to show solidarity with the Jewish community, and displayed it on 2.4% of digital media space, billboards and social media feeds.
The Jewish community makes up 2.4% of the U.S. population, and receives nearly 60% of religious hate, according to FBI data the organization’s director, Christopher Wray, cited in November.
The foundation hasn’t yet announced the quarter the ad will run or shared further details on the creative.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
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