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Skyscanner’s Global ECD on Developing a Campaign to Stand Out

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Skyscanner’s Global ECD on Developing a Campaign to Stand Out

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In the world of online travel planning, Scotland-based Skyscanner is a challenger brand gearing up to take on high fliers like Booking Holdings and Expedia Group. Acting as both a search engine and a travel agent, the 22-year-old company connects millions of travelers across 52 countries and 30 languages with 1,200 travel partners a month….

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