“Because we can take a customer from that click to a purchase, and then go back to the brand and say that those dollars drove Y in return,” Folkman said. “Some of the collab ads and otherwise, we’re seeing a return of anywhere between 400% and 500% from the dollars that are being spent, and the numbers sound big but I actually think there’s more opportunity there.
“The reality of it is that people just haven’t had the opportunity to click that ad on Facebook and Tiktok and make a purchase that quickly.”
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