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Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence.
It’s little wonder that ad spending was down for the fourth consecutive quarter in September (though it picked up a bit this month.) All in all, a brand that simply held it together for the last 12 months owes itself a pat on the back.
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