Squarespace also launched a “Hello Down There” website template, which includes a science-fiction-inspired design system and commerce features such as an online store front.
“At Squarespace, we have always said that an idea isn’t real until you make a website for it,” chief creative officer David Lee said in a statement. “It’s been an honor to work alongside cinematic legend Martin Scorsese to bring this insight to life through his lens for our 10th Super Bowl campaign. Our focus on design and creativity has always been at the heart of our business and the reason why people choose us, and nothing illustrates this more than our Super Bowl campaigns.”
Last year, Squarespace’s surreal Super Bowl ad with actor Adam Driver ranked 46th on USA Today’s Ad Meter. Its 2022, its Big Game spot starring actress and singer Zendaya ranked No. 24.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
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