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The 2022 TV year was full of mega-mergers, billion-dollar deals and even a fantasy face-off, and now it’s time to reflect on the disruption.
As part of Adweek’s year-in-review coverage, we took a look back at 10 of convergent TV’s most important, surprising and industry-changing moments, examining the stories that shaped the year and that will have an impact well into the future.
Here are the 10 biggest CTV moments of 2022:
Netflix and Disney+ launch ad tiers
The streaming wars entered a new phase when Disney+ and Netflix launched ad tiers in 2022.
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