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The days of chasing the ice cream truck around the block may be long gone, but Magnum maker Unilever is continuing its play for consumers’ digital loyalty with an ambitious mission to grow its ice cream delivery service.
The Anglo-Dutch group has bought 29 direct-to-consumer (DTC) companies since 2015, including Dollar Shave Club and Paula’s choice. Now it’s hoping cold deserts will give it an even bigger scoop of the burgeoning online delivery market; the food side of which, according to Market Research Firm IMARC Group, is set to reach $223.7
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