Additionally, The CW has been making moves to add more live sports, including becoming the exclusive home to the NASCAR Xfinity Series starting in 2025.

Negotiating in an uncertain market

In lieu of a traditional upfront week event for The CW, Nexstar held an event in April to showcase The CW, NewsNation, TheHill, Nexstar Digital and more than 200 local stations.

At The CW’s upfront week press conference in May, network president Dennis Miller touted Nexstar’s leadership in bringing all of the company’s assets together and noted that the CW’s fall schedule would have “broader appeal” than in the past, with digital playing an important role.

“We’re bringing digital in a much more significant way,” Miller said. “We do quite a bit of business on the CW app, especially given the fact that it’s a download and our shows move over there right after the service. So we’re pretty excited about what we’re gonna see.”

Miller also mentioned how the company was defined more “narrowly” in the past, and 2023 saw The CW reaching out to around 40 new national advertisers and that the network would “capture more than our share.”

“The CW brand has such a passionate connection to a small audience, and I’m trying to hold on to that as much as possible,” Brad Schwartz, president, CW Entertainment, added during the May press conference. “But we got to get bigger and broader.”