The Sims will build on the campaign by launching “Sim Sessions,” a backstage series following musicians who record their songs in Simlish. Both Anitta and Alok perform in Simlish during the “Pass the Spark” film.
CREDITS:
Client/brand: Electronic Arts—The Sims
Head of creative, EA Games: Ciaran McCarthy
Creative director, The Sims: Laurel Stark
Associate creative director, art, The Sims: Katrina Michie
Creative lead, copy, The Sims: Anne Lacy
Creative director, design, The Sims: Mary Rauzi
Head of brand, The Sims: Julia Victor
Director, creative/brand strategy: Mark Renken
Director, brand marketing, The Sims: Tiara Puglisi
Director, music marketing: Raphaella Lima
Director of production, EA Games: Jacky Gilson
Senior producer: Ben Greenberg
Integrated communications: Tara Moore, Dana Berkowitz, Jordan Chang, Cody Foreman, Chelsea Nesbeth
Production: Golden LA
Director: WATTS
Managing director: Matthew Marquis
Executive producers: Geoff McLean, Kevin Gallagher
Head of production: Arwa Ibrahim
Producer: Nathaniel Greene
DoP: Shawn Kim
Editorial: Work Editorial
Editor: Emilie Aubry
Assistant editor: David Soto
Producer: Juna Drougas
Executive producer: Remy Foxx
Managing director: Marlo Baird
Post production: The Mill
Executive producer: Anastasia von Rahl
Creative director: Matt Fuller
2D: Rodrigo Jimenez
CG: Robert Vignone
Senior producer: Mari Suarez
Production coordinator: Ali Aslam
[ad_2]
Source link
