Tripadvisor
Does a “stealth” rainbow count? Travel review and booking site Tripadvisor gave its homepage logo the rainbow makeover, but hasn’t changed the logos on any of its social media profiles or posted any Pride content.
U.S. Soccer
Happy #Pride Month! 🌈#OneNation pic.twitter.com/sFWf0rrs6F
— U.S. Soccer (@ussoccer) June 1, 2023
Virgin Atlantic
Fly the friendly skies, indeed. The airline’s loyalty program is also matching points donations all month to the LGBT Foundation and Stonewall UK.
Soar with us this Pride month 🏳️🌈🏳️⚧️
We’re honoured to champion the LGBTQ+ community. From vibrant celebrations to heartfelt and change making conversations, we’re proud to fly the flag high for our people and customers celebrating love all year round. pic.twitter.com/x21ng4oRBk
— virginatlantic (@VirginAtlantic) June 1, 2023
Beyond the logo
These companies (and a government agency!) didn’t change their logos but also aren’t just making a seasonal cash grab for the LGBTQ+ community’s dollars.
Consumer Product Safety Commission
The federal agency making sure your stuff doesn’t kill you—which also boasts a perennially flawless social media presence—casually dropped a nice LGBTQ+ family moment into our Twitter feed to kick off Pride Month.
Know where to report unsafe products. pic.twitter.com/hN6zWH0d8g
— US Consumer Product Safety Commission (@USCPSC) June 1, 2023
Doc Martens
As a longtime supporter of LGBTQ+ causes, the boot brand launched a collection designed by members of the community and continuing its support of The Trevor Project.
