People can submit effects in three categories: Halloween Look, Halloween Scene and Halloween Character. While creators can submit more than one effect during this challenge, each person can only receive one prize.
TikTok’s Effect House is a tool that helps people create and share augmented reality effects for the TikTok platform. TikTok said the tool was “[m]ade with both beginner and advanced designers and developers in mind…”
A TikTok spokesperson told Adweek, “We love seeing how TikTok creators leverage Effect House to come up with genius and creative effects, especially with challenges like Spooky Halloween where creators can submit ghoulishly fun and interactive effect experiences for the whole TikTok community to enjoy.”
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