“Since the house is located in New York City, and only accessible to folks locally, we are excited to partner with Zillow to list the house so customers across the country can enjoy the experience too,” said Savatsky.
Uber Eats will also launch videos inspired by viral real estate-content on TikTok to encourage users to preview the house, visit the listing and take the virtual shoppable tour.
“We’ve focused our efforts singularly on TikTok because of the relevance of both Zillow and pet content on their platform, as well as the opportunity for greater shareability and engagement,” she said, noting that influencers who attended the event live will also post on their respective TikTok and Instagram accounts.
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