“Behind our Christmas campaign is a concern, especially for the situation of children fleeing disasters around the world. The number of children forced to leave their homes due to war or natural disasters is currently historically high. This Christmas, 40 million children have been forced to leave their homes due to conflict or natural disaster. All of them are on the run to find safety and a better life,” added Laura Helaniemi, marketing and communications director of UNICEF Finland.
UNICEF hosts an online marketplace for people to buy and donate gifts to children who are in need of specific items.
CREDITS:
Advertising agency: SEK
Creative directors: Annu Terho and Heli Roiha
Project director: Julia Jämsen
Account director: Henri Kunnas
Strategist: Reetta Kataja
Business director: Hanna Nordgren
Production company: Directors Guild
Executive producer: Ville Varesvuo
Director: Pete Riski
Director of photography: Matti Eerikäinen
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