In an initial statement shared with Adweek, Virgin Voyages described Hearts & Science’s deep understanding of its brand and audiences. Brand leaders eager for consolidation found OMG’s Omni technology platform, globally-consistent planning process and streamlined operations to be helpful for getting global teams on the same page.
“As their media partner, Team Voyage at Hearts & Science will continue to build upon the incredible Virgin brand through a next-in-class media solution that achieves a very clear goal—to fill every cabin on every Virgin Voyage.” Christopher Stanger, CEO of Hearts & Science, said in a statement.
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