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Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly fragmented retail landscape. In doing so they are adopting new technologies and strategies that will ultimately drive sales. This is the focus of Commerceweek, taking place in New York and online this week.
Over the course of two days, the ADWEEK event will include representatives from companies such as DoorDash, PepsiCo, TikTok, Walmart, Microsoft and Wayfair exploring various topics including melding brand storytelling and sales, the emerging and widespread us of artificial intelligence and the role of creativity in driving sales.
Running from Feb. 28-29, speakers include Dametra Johnson-Marletti, corporate vp of digital gaming at Microsoft; Ivan Dashkov, head of emerging technology and media for Puma; Sarah Henry, vp and head of content, influencer and commerce for Walmart; and Leah Wise, senior shopper marketing manager at Unilever, among many more.
Check out the full agenda and purchase your pass to join the event online to hear the latest insights around the world of shopping.
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