What Marketers Need to Know About the UN’s Race to Zero Campaign

A sustainable relationship 

Assembly Global is one agency doing its part to be more sustainable. According to Gabby Sethi, global head of impact, the agency recently completed a carbon footprinting project to gain a deeper understanding of its emissions and what can be done about it. Sethi is part of a team ensuring the clients they partner with align with the agency’s values. 

“We’re at the start of our sustainability journey, but we are progressing quite quickly,” she said. “One of the things we’re looking to do from an operational perspective is really thinking about the types of clients we’re working with. Who are the most progressive clients we can go after?

Our proposition is to ‘find the change that fuels growth.’ We really want to find those incredibly progressive, purpose-led businesses and help drive their agenda.”