Our brand, like many, also has inherent value to offer influencers—you can’t put a price tag on strong reach, behind-the-scenes tours and meetup space.
This exploration is about finding the sweet spot where influencers can be both brand ambassadors and genuine advocates. We see it as true symbiosis.
When I directly represented talent, I always suggested that they RSVP “yes” to things that got them excited, even without a paycheck. I championed them when they believed in something enough to promote it (which, by the way, Naomi Campbell is doing right now for emerging fashion designers). I wish more influencer managers and agents had this mentality today.
At Sloomoo Institute, we approach influencer partnerships with a dual lens: We understand the need for fair compensation, especially if someone is making content on a level that goes beyond the snap of an iPhone, but we also crave the authenticity that comes from genuine enjoyment and voluntary engagement, which can happen on any given day. It’s a dance of sorts, one where the rhythm of what’s genuine shouldn’t be lost to a contract.
Trends are pendulums. Today, there’s a hunger for more relatable perspectives. The space will evolve again and again, along with the zeitgeist of cultural movements. New platforms will emerge (remember when TikTok was Musical.ly?) and fresh faces will become the coveted ones of tomorrow. In this ever-changing milieu, my hope is that we—brands, influencers, agencies—embrace the core value that started it all: authenticity. Doing some things just because they’re fun.
In the end, it’s not just about brands or influencers; it’s about the people who follow both, who trust both, who believe in the stories they tell and the reasons they share them. As my brand grows, I will always want to have an organic relationship that doesn’t come with a wire transfer.
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