How did everything come together?
The company didn’t create the Max rollout in a vacuum.
Warner Bros. Discovery teamed up with DixonBaxi, Known and Siegel+Gale, as well as the in-house WBD team, which Spagnoletto described as “the ones who made [WBD] successful to this point.”
DixonBaxi worked on the name and the logo design around the branding, and Known partnered with the team to develop and produce multiple phases of the creative campaign. In addition, Siegel+Gale has been with the company since the beginning and went through the initial search for a new name.
“[Siegel+Gale] helped us go through the exploration and the name, DixonBaxi helped us visualize it, and Known is the ones that helped us bring it to life,” said Spagnoletto.
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