3.5 C
Washington

Why Nerds Is Betting Big on the Super Bowl With Addison Rae

Date:

Share:


Nerds’ first Super Bowl ad will be a “multisensory” experience, according to marketing director Joey Rath.

Joining ADWEEK’s Europe brand editor Rebecca Stewart and senior producer Al Mannarino on this week’s episode of Yeah, That’s Probably an Ad, Rath discussed how Nerds’ decision to enter the Super Bowl advertising arena aligns with a recent surge in growth.

To keep the momentum going, the candy brand has tripled its marketing spend recently, and what better way to appeal to young audiences and further its presence than with a spot in the Big Game?

Rath also discussed how collaboration has been key to delivering the creative, and talked us through the brand’s teaser, which features influencer Addison Rae teaching a mystery student how to dance.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.



Source link

Subscribe to our magazine

━ more like this

The internet really is a series of tubes

Hundreds of cables. Hundreds of thousands of miles. The internet runs, in vastly more ways than we realize or think about, through a...

How to Start Speaking Up: Find Your Voice and Be Heard – Tiny Buddha

“Your voice is the most potent magic in existence.” ~Michael Bassey Johnson In a noisy, crowded world, in a culture that promotes service to...

Baby boomers are redefining work in their 60s, 70s, and beyond with ‘unretirement’ plans: ‘We’re not our grandparents’ vision of retirees’

After 27 years working at Fidelity Investments, Nan Ives jumped at the opportunity to take an early retirement package at age 59. She...

Residents rush to save artifacts as blaze engulfs Copenhagen’s historic stock exchange building in devastating fire

A fire ripping through Denmark’s old stock exchange building has torn down the structure’s dragon-tail spire, a Copenhagen landmark. The protected 400-year-old building caught...

Sony wants 60fps PS5 Pro “Enhanced” games, but it’s happy to settle for less

Sony is working on a new “high-end version” of the PS5, codenamed Trinity and likely to debut as the PS5 Pro later this...