The bikes don’t have a chain or derailleur like a traditional bike, instead using a lower maintenance transmission technology that aims to stand up to daily, rigorous use. They run from $2,500 to $7,000, with a range of 60 to over 130 miles per charge.
In January, eBliss announced a distribution partnership with Wisconsin-based golf cart maker Tomberlin. The dealer has showrooms in all 50 states and carries the EVOKE line of eBliss bikes. As eBliss ramps up production—it aims to release 30 models in the next 18 months—Klehm is looking to add traditional car dealerships to its distribution model as well.
“If we want to make an impact on climate change, we need to think less about the car and more about the ride,” Klehm said.
Auto brands try out two wheels
Car companies are also looking to get in on the e-bike game.
Last fall, Porsche launched its own line of e-bikes, adding two new high-end models this spring. Volkswagen, Ducati and BMW also have a wide range of e-bikes, while Mercedes and Jeep have also dabbled in the space through partnerships.
Still, Americans aren’t yet thinking about emissions when it comes to weighing travel options, according to a recent Morning Consult survey. Nearly half of respondents (47%) said that their concern about climate change, if they have any, has no impact on their travel purchase decisions.
As rebates and incentives continue to add up, though, and climate change becomes increasingly evident across the U.S., it’s likely that’ll shift. Investors and car companies seem to be betting on it.
“The classic car user is not going to replace [every trip] with a bicycle,” Heineke said. “But you can [commute] on any bike if the weather is nice, right? Not every day, but maybe every other day. So you’re spending a bit less on gasoline, you feel better about yourself and the environment.”
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