Music and culture publisher Warner Music Experience (WMX), which functions as the editorial division of Warner Music Group, launched three new channels on The Roku Channel Monday, making WMX the latest in a series of publishers to expand its video footprint into the world of connected TV.

The new channels include WMX Pop, WMX Rock and WMX Hip-Hop and will live exclusively on The Roku Channel, the free ad-supported streaming TV (FAST) service launched by Roku in 2017.