Google Pixel and OneTeam Partners took the weekend to announce a partnership with the Women’s National Basketball Players Association (WNBPA), the National Women’s Soccer League Players Association (NWSLPA) and the U.S. Women’s National Team Players Association (USWNTPA) that makes Google Pixel as the “Official Mobile Phone and Content Capture Partner of the Players.”
Going back to building the WNBPA its first-ever players’ lounge at All-Star Weekend 2023, Google Pixel is now extending similar courtesy to players and creators at the WNBPA Google Pixel Players’ Lounge at All-Star Weekend, the NWSL Players’ Party and the USWNTPA Players’ Ball. This weekend’s Players’ Lounge included a VIP suite for relaxation and socialization, a gifting suite with products from women-led brands and the Pixel Portrait Studio with Google’s AI-enabled camera power features like Real Tone and Best Take.
Future events will also feature the Player Portrait studios, allowing players to connect, relax, celebrate and prepare before professional photography sessions.
“Through Pixel, we’re actively increasing visibility and engagement with women’s sports by creating content that amplifies the stories of remarkable athletes and providing innovative ways for fans and players to connect with each other,” said Julia Cheney, Google’s cultural marketing lead. “Our partnership with the WNBPA, NWSLPA and USWNTPA is about showcasing these athletes’ journeys beyond the game and competitions, providing the technology and hospitality that help them shine.”
American Express
A WNBA sponsor since 2010, American Express has become a regular fixture at WNBA Live on All-Star Weekend.
This year’s Amex Experience let fans take interactive quizzes that matched their personality to those of WNBA players, including the Phoenix Mercury’s Kahleah Copper and Sophie Cunningham, the Indiana Fever’s Aliyah Boston and the Dallas Wings’ Arike Ogunbowale. Those personalities all showed up on a gallery wall, but fans could get a printed copy and a shareable social media link. They also got the chance to listen to audio recordings of fan stories told by those same WNBA stars.
