“The WNBA provided the opportunity for Google to have real impact, and we’re proud of our work with the league and ESPN to televise more games and shine a light on amazing athletes who don’t always get the attention they deserve,” Kate Johnson, Google director of global sports, media and entertainment marketing, told Adweek. “The rich culture of the league, players and the many dimensions of fandom allow us to demonstrate Google Search’s meaningful role in helping fans and players alike dive deeper into all aspects of the game they love.
Google’s new campaign is the latest example of a Changemaker elevating its commitment to the WNBA. The tech company had already partnered with ESPN to bring more games to national television, and this year the league will have a historic 205 live broadcasts and streams during the regular season.
In addition, Deloitte teamed up with the league to completely overall its app and website, and earlier this week, CarMax joined as the WNBA’s sixth Changemaker.
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