He explained: “The idea of harnessing technology to not only engage patients, and in this case Parkinson’s patients, but actually to materially help them is a powerful creative idea.”
Pharma Gold Winners
- American Society of Clinical Oncology | “The Most Beautiful Sound” by Grey New York (U.S.)
- The Chrysalis Initiative | “Inequality You Can’t Ignore” by Intouch Solutions (U.S).
Health & Wellness Lions
The Grand Prix for Health & Wellness was awarded to “The Last Performance,” a partnership between life insurer Partners Life and New Zealand-based crime series The Brokenwood Mysteries. In the series, each week the victim appears before the end credits, coming back to life, expressing their surprise at dying and stressing the importance of life insurance.
The recognition is “celebrating the purity of a simple idea that makes us jealous as hell,” said jury president Mel Routhier, chief creative officer for VMLY&R Chicago, who also described the work as “exceptionally well crafted.”
“It’s a product that nobody wants to think about, much less buy and spend their money on. It’s an idea that uses media in a brilliantly creative and innovative way. It’s an idea that actually finds a way to put the words entertainment and advertising side by side, you actually want to watch that thing that so many people skip,” said Routhier.
The Health category has grown to almost 1,300 entries, with 37 awards given in total, Routhier also said, adding that Nigeria had won its first ever Cannes Lions with a Bronze Lion. For the first time, Belgium and Puerto Rico won an award in health and wellness.
Health & Wellness Gold Winners
- Claritin | “Diversitree” by Energy BBDO Chicago (U.S.)
- Bodyform / Libresse | “#Periodsomnia” by AMV BBDO (U.K.)
- Dove | “The Cost of Beauty” by Ogilvy London and Toronto (U.K. and Canada)
- CALM and ITV | “The Last Photo” by adam&eveDDB (U.K.)
- Fondation Anne De Galle | “Anne De Gaulle” by Havas Paris (France)
- Memorial Sloan Kettering Cancer Center | “Working With Cancer” by Le Fondation Publicis, Publicis Conseil, Le Truc, Digitas, Saatchi & Saatchi Health, Publicis Groupe UK (U.S., France, U.K.)
