Shoot Locations. Clients should be advised to avoid scheduling commercial shoots on lots or locations affiliated with studios so that talent will not be forced to cross a picket line.

How long will the strike last? As with all things Hollywood, we can expect a few plot twists along the way to strike a resolution. While we hope the parties are able to reach a deal quickly, everyone seems to be preparing for a long haul, given there are such key issues at stake in this negotiation. Brands should be prepared for this to last many weeks if not months.

Meanwhile, yes, brands should still work with actors whenever they’re the right talent for the job.