Creating spaces for people with disabilities
Pedro França is a gay man with dwarfism who works as a director and screenwriter through his production company, Representa. In August, he launched, with Benedita Casé, the first videocast for people with disabilities in Brazil, PcDPod. Consisting of eight episodes and interviews with around 20 guests, the project creates space for a public debate about ableism by welcoming people with disabilities to talk about their experiences.
Playing the longevity game
Brazilians over 50 still do not feel represented by advertising. This was one of the discoveries brought to light by The Longevity Revolution study of more than 1,300 people conducted by Rita Almeida and Brazilian agency AlmapBBDO. Since the launch, Almeida has already given lectures and participated in an alignment with the UN Global Compact, with plans for further initiatives.
Widening the aperture to spotlight Indigenous people
Last year, Indigenous filmmaker Edivan Guajajara premiered We Are Guardians in Canada, his first documentary as a director. Made in conjunction with Appian Way Productions (Leonardo DiCaprio’s film production company) and Fisher Stevens, who has won the Oscar for Best Documentary, the success of the film demonstrates how important it is to have an Indigenous voice behind a production that discusses the struggles of forest people. Guajajara became the first indigenous Brazilian with a documentary film on Netflix Latin America with this production.
Driving tough conversations on inclusion
Liliane Rocha is the CEO of Gestão Kairós, a sustainability and diversity consultancy. In partnership with the Observatory of Diversity in Advertising, she launched the Inclusive Advertising: Brazilian Agencies Diversity Census 2023. The survey interviewed 24 of the largest agencies in the country, which reported their diversity data in an analysis of more than 6,200 employees. The results generated discussions with agency leaders, which led to a public commitment in April 2023.
Mapping content creators from the North of Brazil
In Brazil, brands always seek to connect with the Amazon Rainforest, but that doesn’t mean they hire content creators from the northern part of the country to do so. In January, Victor Israel created Vem do Norte (Comes from the North), the first agency specialized in content creators from Brazil’s northern region. Last year, in addition to connecting creators from the region with brands such as Google and Coca-Cola, the agency sent its team of creators to attend UN events during New York Climate Week.
