15 Brazilian Pioneers Challenging the Ad Industry

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Helping brands create memes

Alan Pereira, Daví Vosk, Luis Porto, Júlio Emílio, Sofía de Carvalho and Rodrigo Almeida created the Saquinho de Lixo meme page in 2018, which today has 2 million followers on Instagram alone. Last year, they launched the creative hub Saquinho to develop scripts, map content creators and produce memes for various brands. Thus far, Saquinho has created campaigns for Ambev, TikTok and Coca-Cola, always to create connections with Gen Z and millennials in a fun and authentic way.



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