Marketing

Bayer Appoints New Consumer Health CMO for North America

By: Edith Wharton

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Bayer Appoints New Consumer Health CMO for North America

Shareholders want a solution to the financial woes that have plagued Bayer AG since its $63 billion 2018 takeover of chemical company Monsanto.

For now, though, CEO Bill Anderson has ruled out a spinoff, instead making changes to the company’s operating model to instigate a turnaround.

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Edith Wharton
Edith Wharton

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