Marketing
ADWEEK Launches Coverage Unit Focused on Retail Media
Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We’re now poised to demystify it for both buyers and sellers...
Ex-Netflix Executive Linda Guerrero Launches Cultural Agency
Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that aims to connect publicity, awards and marketing campaigns to...
Charlie Day Schools NFL Star DK Metcalf in Hulu + Live TV Ad
The Hulu + Live TV Acting Academy is officially open.Today, Hulu launched its fall campaign to promote Hulu + Live TV—the live streaming platform that features more than...
Carvel Gets a New Agency
Correction: The original story referenced Fudgie the Whale, which is only a part of the Carvel restaurant side of the business and is not part of the Rich’s...
Outbrain Acquires Video Firm Teads for $1B in Major Tie-Up
Content recommendation firm Outbrain agreed to acquire adtech firm Teads Thursday for $1 billion, with the newly combined company aiming to offer a “true end-to-end, full-funnel platform for...
Bodyform’s Bold Ad Says It’s ‘Never Just a Period’
In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: “It’s just a period.”His words trigger a collective sigh from the...
