Brady’s going to be working on training and teamwork tools for Delta’s more than 90,000 employees, as well as marketing to connect with customers and community outreach programs.
“Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible,” Brady said.
State Farm
The Kansas City Chiefs dropped their season opener to the Detroit Lions, but the reigning Super Bowl champs are still a huge marketing draw—especially for brands looking to steal the spotlight from NFL sponsors.
State Farm loaded up its three-ad, TMA-produced campaign with appearances from Chiefs QB Patrick Mahomes, tight end Travis Kelce and coach Andy Reid. The insurer is bundling teammates the way it’s hoping customers will bundle home and auto insurance with the Personal Price Plan it’s pushing, but it’s also teaming the Chiefs stars with its Jake From State Farm mascot to take a piece of NFL sponsor Nationwide’s turf.
One ad suggests bundling insurance like a fast-food combo meal, while another tries to turn “bundling home and auto” into the Chiefs’ new locker room mantra.
A third spot, which makes its debut Sunday when the Chiefs play the Jacksonville Jaguars, features Mahomes trying to convince Kelce to change his last name to MaAuto to become “the best ‘home and auto’ bundle in the league.”
While the ads will air on broadcast, streaming, digital and social media, State Farm is turning to media partners including Whistle Sports, Bleacher Report, DraftKings, the Big Ten Network, ESPN, Spotify and Wave Sports + Entertainment’s New Heights with Jason and Travis Kelce to outflank its NFL competitors.
Progressive
Insurance companies are not letting Nationwide’s NFL sponsorship go unchallenged.
For the second year in a row, Progressive is rolling out its “Replay” campaign with four 15- and 30-second TV spots. Its kickoff spot, “Game Plans” featured a daughter throwing a red challenge flag to dispute her mom’s assertion that she would “love to” watch a football game at another parent’s house.
