It’s an inclusive marketing effort that not only sees disparate portions of Hoka’s target consumer base, but makes the effort to connect them. By digging a bit deeper and finding the points that tie an athlete to the brand, Hoka found a way to broaden its message and use Bradberry’s voice to reach similarly connected audiences.
QB United
Researchers at Boston University who studied the brains of nearly 400 dead NFL players found evidence of the degenerative disease chronic traumatic encephalopathy (CTE) in 92% of them. With CTE linked to increased suicidal ideation and suicidal behavior, it’s one of many reasons both current and former players want to help people in crisis.
The newly formed 501(c)(3) charitable organization QB United recruited 57 current and former NFL quarterbacks, including Troy Aikman, Terry Bradshaw, John Elway, Eli Manning, Peyton Manning, Dan Marino, Joe Namath, Dak Prescott, Ben Roethlisberger, Doug Williams and Steve Young. They’re calling attention to each quarterback’s individual charitable efforts by using 250 influencers to reach upward of 250 million people.
The campaign launched on World Suicide Prevention Day on Sept. 10 and will run through World Mental Health Day on Oct. 10. All funds raised will go to organizations helping to address mental health initiatives including partners like Stay Here and the American Foundation for Suicide Prevention.
Campbell’s Chunky Soup
In 2023’s NFL, the Kelces are the new Mannings.
Since facing each other in the Super Bowl back in February, Chiefs tight end Travis Kelce and Eagles center Jason Kelce (and their mother Donna) have become ubiquitous staples of NFL marketing. Campbell’s is featuring them in two Chunky soup ads: One in which the brothers’ arm-wrestling contest interrupts their mother’s book club, and another in which Travis taunts Jason with a new ringtone mentioning his two Super Bowl titles.
The Kelces still have a few hundred hours of combined ad time to go before catching up to Peyton and Eli. But considering this is already Travis’ third appearance on the list (not including the brothers’ featured role in the NFL’s kickoff ad), they’re taking advantage of their shot at football sibling marketing supremacy.
