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How Athletes Unlimited Is Making Softball Must-Watch TV

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When four-time national champion and World Cup winner Cheri Kempf played softball, a player-run league like Athletes Unlimited didn’t exist.

The former commissioner of National Pro Fastpitch taught herself how to pitch, and is now the director of softball and an svp at Athletes Unlimited, giving female professional athletes a chance to show the world what they’re capable of.

On this episode of Champions of Change, Kempf joins Adweek’s senior TV reporter Mollie Cahillane to discuss how she’s using her lifetime of softball experience to develop a professional league, establishing broadcast and media deals with partners like ESPN and the WNBA, and growing the collegiate game as a longtime color commentator.

Stream the new episode below, listen and subscribe on Apple podcasts or find it on Spotify.



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