NFL ‘Born To Play’
The league captivated us with its rich African cultural narrative, brought to life under the direction of Nigerian filmmaker Andrew Dosonmu and the versatile lens of DP Malik Hassan Sayeed.
Popeye’s ‘The Wait Is Over’
The collaboration with McKinney, Cylndr, and director Calmatic, one of two Black directors in the Big Game this year, showcased a comedic genius, enriched by diverse casting and ingenious set design.
More noteworthy productions from Sunday night include Fanduel’s tribute to Carl Weathers with cinematography by Autumn Durald, and Doritos’ “DinaMita” directed by the Brazilian duo Alaska; both ads showcased diverse talent in front and behind the camera.
For many involved in the production of these ads, proper recognition can significantly impact their career opportunities. Being associated with a successful Super Bowl ad can open doors to new projects and collaborations, thus fostering individual career growth.
Through a deep search across LBB’s Creative Library and Instagram, I was able to find the department heads and production companies for at least 90% of the spots ran. It should be easier in 2024, yet intentionality continues to be required.
In the glitz and glamour of Super Bowl commercials, it’s easy to overlook the teams working tirelessly behind the scenes. Their recognition is not just a pat on the back but a fundamental component in cultivating talent, driving the industry forward and upholding ethical standards. As we relish these creative pieces, let’s make a conscious effort to acknowledge and credit the minds and hands that turn visionary ideas into tangible, impactful experiences that create dialogue for days and weeks to follow.
