“The roles within brands are a mix of both internal and external hires,” he said.
Concurrently, brands, especially in the fast-moving consumer goods sector, are culturally pitted against big tech and nascent AI startups. This dynamic is driving a shift in the labor force, warranting a reduction in jobs focused on manual tasks like content review and copy iteration, according to the exec.
However, “I don’t think brands have figured out how they’re actually going to acquire the technical talent they need to support these processes at scale,” the exec said.
[ad_2]
Source link
