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MSG’s Sphere in Vegas Courts Marketers for ‘Unique Canvas’

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For the MSG Sphere in Las Vegas—a ginormous dome in the desert with a reported $2.3 billion price tag—there’s no such thing as a soft launch. It would have been tough, after all, to keep any development under wraps at an entertainment venue that bills itself as the largest orb on Earth, next to the planet itself.

So its owners went bold and patriotic for the recent introduction of the 580,000-square-foot structure’s outer shell, dubbed the Exosphere.



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