“We’ll wind up with 15 to 20 units that will be very specific to the Nickelodeon telecast. Contrary, by the way, to press coverage last week—there is a lot of demand against it. That story was a little bit upside down,” Halley said. “Those things can get sold out, and there’s a lot of demand pressure against it.”

Paramount previously said CBS’s broadcast of Super Bowl 58 was among the most sought-after inventory during its 2023-2024 TV upfront negotiations.

For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.