The divisiveness of American politics has undermined our military in a way the Pentagon doesn’t understand or refuses to acknowledge. To attract Generation Z recruits after President Biden’s election, the military changed its marketing strategy. Starting in 2021, the military released advertisements emphasizing individualism and diversity over assimilation into a cohesive force with shared martial values. The Army called its campaign “a distinct departure” from traditional recruiting.
Yet the military’s recruitment crisis has only grown worse. Generals blame an increasingly overweight, overmedicated and undereducated youth pool. Those factors have contributed for years, but here’s the essential problem now: Young white Democrats have lost faith in their country and are rejecting military service.
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