Our vote: THUMBS DOWN 👎
This spot has nostalgia value and a strong, but on-the-nose, soundtrack going for it, and not much else.
Doritos
Our vote: THUMBS UP 👍
The characters Dina and Mita bring a burst of energy to this brand.
Dove
Our vote: THUMBS UP 👍
Pared down with a clear purpose-driven message, plus we love the soundtrack.
Drumstick Ice Cream
Our vote: THUMBS DOWN 👎
The joke falls flat, and we wouldn’t want to be stuck on a plane with Dr. Umstick.
e.l.f. Beauty
Our vote: THUMBS UP 👍
e.l.f. has a knack for showing cultural icons in their best light.
Etsy
Our vote: THUMBS UP 👍
Refreshing to see a funny, original story without any celebrities.
Our vote: THUMBS UP 👍
It’s sweet, predictable and manipulative, and sometimes that’s OK.
