Hellmann’s
Our vote: THUMBS UP 👍
Kate McKinnon’s performance makes this – plus, who doesn’t love cats?
Kawasaki
Our vote: THUMBS UP 👍
Mullets are back with a vengeance and so is Kawasaki with this ad. Ties in perfectly with the product message, too.
Kia
Our vote: THUMBS UP 👍
A sweet story that tugs at the heartstrings, but feels more like a Christmas ad.
Lindt
Our vote: THUMBS DOWN 👎
Even with the sumptuous chocolate shots, this lands straight in the forgettable middle.
M&M’s
Our vote: THUMBS DOWN 👎
The spokescandies’ clout is wasted and Scarlett Johansson seems out of place here.
Michelob Ultra
Our vote: THUMBS DOWN 👎
Getting Messi was a win, but the ad lacks a strong idea.
Microsoft
Our vote: THUMBS DOWN 👎
