21.7 C

Safety Is Sexy in Belairdirect’s ’90s-Style R&B Video



There can be a lot to remember when preparing for Valentine’s Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little sexy.

Tapping into the unexpected sex appeal of safe driving, Canadian insurance company Belairdirect has released a two-minute R&B-style music video. In an unusual creative approach for the category, the lush, comical spot draws inspiration from high-production music videos of the 1990s. The message: Caution can (perhaps counterintuitively) lead to a better Valentine’s Day.

Created by agency Sid Lee, the ad depicts a love match made through the virtues of staying attentive when behind the wheel. The roles of the lovestruck couple are filled by comedian Big Norm and singer Osé.

The song, titled “Safety On My Mind,” begins in the luxurious aesthetic of popular R&B from decades past.

Stay safe out there, lovebirds

Big Norm’s character invites his date to go for a ride. A shower of rose petals falls over the windshield as he requests she buckle up.

Meanwhile, Osé sings encouragingly about his road safety as he takes it slow and uses all the correct road signals. “We can parallel park this car all night,” they assure us.

The lyrics go on to extol the fiscal benefits of maintaining a high driving score, noting that rates can change for the better with a good record. “I wanna ride with you forever,” they sing. The couple stops in front of a gorgeous full moon and safely share a kiss as the song fades.

The campaign includes digital and social assets via platforms such as YouTube Premiere, Spotify, Instagram and TikTok. Additionally, out-of-home executions will include a branded truck outside of Toronto’s Scotiabank Arena on several dates, including Feb. 14.

“Safety On My Mind” is available to watch and listen on YouTube and Spotify.

Source link

Subscribe to our magazine

━ more like this

The best Prime Day tech deals under $25

Everyone loves cheap stuff that’s actually good to use or invaluably helpful in your day-to-day. While Amazon Prime Day offers a deluge of...

Jack Black abruptly cancels Tenacious D tour after his longtime bandmate joked about the attempt on Trump’s life

The comedy rock duo Tenacious D — made up of Jack Black and Kyle Gass — has canceled the rest of their tour after Gass’ remarks about...

The best Kindle deals available for Amazon Prime Day 2024

It’s no secret that Amazon sells some of the most popular e-readers on the market. Every Kindle I’ve ever tested has been snappy...

You can now tap your retirement account for a $1,000 emergency. But be careful

Between the soaring cost of living and sky-high interest rates, average Americans are strapped for cash, making it difficult to save for emergencies—or...

How to Embrace the Glorious Mess of Everyday Life – Tiny Buddha

“Embrace the glorious mess that you are.” ~Elizabeth Gilbert Let’s begin with a simple fact: life is inherently messy. Despite our best efforts to...