Paramount+’s Lodge gives Comic-Con attendees an immersive experience with 10 different activations inspired by Paramount movies, series and franchises. Among the highlights are Lottie’s compound from Yellowjackets, the Krusty Krab from SpongeBob SquarePants, a speakeasy inspired by 1923 and getting a Star Trek caricature.
Agency 15|40 worked with Paramount+ to produce The Lodge, also partnering with the company on four other iterations of the activation, including appearances at SXSW and VidCon. You can visit The Lodge from July 19-23 at Happy Does in San Diego’s Gaslamp Quarter.
Animayhem (Hulu)
The Hulu Animayhem: Enter the 2nd Dimension experience, created along with 3CS and Campfire, celebrates the streamer’s library of adult animation, with specific elements celebrating Solar Opposites, The Simpsons, Family Guy, Bob’s Burgers and a 55-foot replica of HQ in honor of Futurama’s return on July 24.
Attendees can check it out from July 20-23, with Hulu taking over the Bayfront Parking Lot at SDCC and using drawing techniques and optical illusions to create a 3D experience.
FX’s Day and Night Activation
FX is giving fans two experiences in one with its immersive day and night activation.
