There is also something about my brand of advertising that can best be described as “creative violence.” If you’re trying to raise more awareness of your burgers, I’m going to turn it into a triple platinum hit with Rick Ross, Gucci Mane and 2 Chainz. It really is not for the faint of heart.
I also tend to violently push against the restraints of corporate culture. For too long in the big agencies, I was a murder hornet in a beehive. Not the best fit.
So Murder Hornet it was.
Then, we had to figure out how to build this company. So along with Murder Hornet the agency, Murder Hornet Ventures was born. A friend and great designer (and co-founder of FoxP2), Andrew Whitehouse, designed the mark and developed the corporate identity.
The feedback we’ve gotten so far has been double thumbs-up. Murder Hornet started with a B2B staffing client on retainer and a large, concentrated push to register voters in Georgia for the last election. For each of these, we created a Swarm of the very best people for the job and, as you can imagine, those two Swarms looked nothing alike. The two briefs had nothing in common, so how could they have a team in common?
And this is how Murder Hornet is set up going forward. A brief comes in, our small permanent team chooses a Swarm of experts in that field to collaborate with, and we run at the problem. This works for projects; it also works for AOR clients, who get their own bespoke Swarm.
