Now, Murder Hornet Ventures is also in full swing, choosing which products to make, who to partner with, how best to finance, what to spike our energy drinks with and who should wear our sunglasses.
Yes, it’s a lot. But these Murder Hornets don’t sleep.
If you’re starting something in advertising and marketing, make sure it’s something different and that it leans into your greatest strengths (which are ironically also often your biggest weaknesses). Try to launch it like you would launch a brand you work on, (i.e. add some “creative violence”), be as visible as you can, surround yourself with ridiculously talented people, and just go for it.
What’s the worst that can happen? You have to get another job.
This article is part of an ongoing Voice series that takes a behind-the-scenes look at new agencies in their first year of business.
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